Case 06 / A neurodiversity consultant / Strategy session
A good idea. But who was paying?
A consultant wanted to offer services for children. The paying client was the parent. That distinction changed the business plan.
By Gemma Hurlstone · Real sessions and builds
01 / The observation
What came into view.
The service user and the paying client were different people.
The service was for children. The paying clients were their parents. That distinction changed the way the business needed to be planned.
A question to think with
Who receives the service, who chooses it, and who actually pays?
An editorial prompt drawn from this case, rather than a transcript of the session.
02 / The decision
So the work changed.
The session drew out service boundaries, mapped referral partnerships and built the skeleton of the business plan around that distinction.
03 / The result
What happened next.
A clearer business model, built in the room.
A business-plan structure, referral network and service boundaries were built live through questions in one session.
Another brief. A different thing to notice.
Join up the information behind the property business ↗What this brings to your business
A business model starts with understanding who needs the work, who chooses it and who pays for it.
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