The things I say out loud that nobody else does.
Honest writing on overwhelm, the mental load, and building a business that holds itself.
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How I Actually Use Claude to Run My Business
The real, slightly unhinged ways Claude runs my business admin: morning briefings, school-email fishing, brain dumps, and being told to stop being a knob.
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Using AI Is My Favourite Act of Microfeminism
The mental load defaults to women: the remembering, the noticing, the invisible admin. Handing it to AI is a quiet act of rebellion, and I'm here for it.
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AI Is Not Always the Answer, Says the Woman Who Sells AI
I sell AI help for a living, and some of my most valuable advice is 'this doesn't need AI'. What actually holds a small business up is not a tool.
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AI Won't Save You. Your Thinking Will.
AI agrees you into dead ends unless you push back. The three prompts I use every day to turn Claude and ChatGPT into a sparring partner, not a search engine.
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Claude vs ChatGPT: The Grumpy Best Mate and the Cheerleader
Claude vs ChatGPT from someone who runs both daily in a real business. The grumpy best mate, the cheerleader, and why the tool matters less than you think.
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My First Speaking Gig, and the Toilet Cubicle That Came Before It
In April I had an anxiety attack in a networking event toilet. Three months later I spoke to 80 people about AI on a Bournemouth stage. The honest debrief.
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AI Tips That Actually Fit Your Day (Not The Day You Wish You Had)
Most AI advice assumes you have time, focus and a clear desk. Here are the ways to use AI that fit a real founder's day, mental load and all.
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Why AI Strategy Fails (And How To Fix It)
Most AI strategy fails because it starts with the tool, not the business. Here is what good AI strategy actually looks like when you are the one running everything.
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3 GDPR Mistakes I See Female Founders Make With AI
Most people using AI in their business are breaking data rules without knowing it. Here are the three mistakes I see most, and the simple fixes.
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The AI Hype Will Calm Down. The Infrastructure Won't.
Everyone is chasing the next AI tool. The businesses that win are not the ones with the most tools. They are the ones with the clearest systems underneath them.
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Support Is Not A Luxury. It's A Necessity.
The help I wish I'd asked for two years sooner. Why doing it all alone is the most expensive thing in your business, and why support is infrastructure, not indulgence.
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The Problem Isn't You. It's The Architecture.
You are not disorganised or behind. You are running a business with no structure underneath it. That is an infrastructure gap, not a character flaw, and it can be built.
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You're Not Behind On AI. You're Ahead.
A reintroduction, and the truth nobody tells women about AI. Men are nearly twice as likely to be handed the training. So if you feel behind, it is not you.
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You Are Not Behind, You Are Overwhelmed
Overwhelm is not a personal failing. It is what happens when one woman carries the whole thing, and the systems were never built to hold her.