Cookie Policy
Last updated 21 October 2026
This explains how the calmbackwithgem.co.uk website uses cookies. The short version: all optional analytics and advertising tools load only after you accept them in our cookie preferences. Analytics and advertising can be chosen separately. This policy works alongside our Privacy Notice.
What cookies are
Cookies are small text files stored on your device when you visit a website. They can help sites remember things about your visit, and they can be used to track people across sites.
What this site does
We use three optional tools. Google Analytics counts visits and shows us which pages lead to a booking. Microsoft Clarity shows us how pages are used, through heatmaps and recordings of clicks, scrolling and mouse movement, with anything typed into a form masked. The Meta Pixel helps us see whether our Facebook and Instagram ads work. These tools set cookies and share data with Google, Microsoft and Meta Platforms. Accept all enables analytics and advertising. Analytics only enables Google Analytics and Microsoft Clarity, but not Meta. Ads only enables Meta without the analytics tools. Reject all, or leaving the banner unanswered, keeps all optional tools off.
Your choice is remembered in your browser (localStorage, not a cookie). Use Cookie preferences in the footer to change your choice. Withdrawing a previously accepted category reloads the page to stop its scripts and removes known first-party analytics and advertising cookies. Your browser settings can remove cookies set on third-party domains.
If you interact with embedded third-party content (for example, a booking calendar), that third party may set its own cookies, governed by its own policy.
How to control cookies in your browser
Every browser lets you block or delete cookies through its settings. Search "manage cookies" plus your browser name (Safari, Chrome, Firefox, or Edge). Deleting this site’s data also resets your cookie banner choice.
If this changes
If we ever add another tool that needs cookies, we will update this policy first and add it to the consent banner before any non-essential cookie is set.
Contact
Questions about cookies: hello@calmbackwithgem.co.uk
