1:1 AI teaching for founders £495 One session
Claude is your Bitch and your biggest fan, the fan artwork from Business by the Beach

Claude is my bitch.

It writes in my voice, builds my pages, runs my admin and does what it is told. It built the page you are reading. Sit down with me and your AI will pull its weight like that for you. Whichever AI that is.

Book the session, £495

You already know you should be using AI.


You have opened ChatGPT, typed something hopeful, got beige mush back and closed the tab.

You are still writing every caption, every email and every proposal yourself. Usually at 9pm.

You have heard founders say AI gave them their evenings back and quietly wondered what they know that you do not.

Black and white photo of Gemma sitting calmly at a table with a coffee and an open notebook, smiling.
Nothing is wrong with you. The tutorials are built for people with spare time. This is built for people with a business.
Fan artwork from Business by the Beach reading Claude is your Bitch and your biggest fan.

Yes, the fan was serious.

The fans at Business by the Beach on 31 July said it in orange and purple: Claude is your bitch, and your biggest fan. Not a joke. A job description.

The BEACH code that came with the fan retired on 7 August. The session is exactly what the fan promised.

If you were in that room, you have already seen what it does.

What this is


AI that works for you. Not the other way round.

You have heard the noise. AI will change everything, apparently, but every tutorial assumes you have a spare fortnight and a computer science degree. You do not. You have a business to run.

This is one 1:1 session where I sit with you and your actual business and set AI up to do your actual work. Your voice, your offers, your admin. By the end it is not a toy you poke at. It is a tool that pulls its weight.

And it does not have to be Claude. Claude is the one I use, but if you already pay for ChatGPT or your whole company lives in Copilot, we set up shop there instead. Same method, your tool.

Book the session, £495

Proof it works

Receipt one

It built this page.

The page you are reading was written and built by Claude, directed by me. The same setup runs my content, my client pages and the admin behind my two businesses.

That is the level of useful we set up for you. Not a party trick. A rota.

From the proof bank

He asked for ChatGPT help.

A wellness business owner asked for ChatGPT help with social media. The session reframed his entire marketing angle, introduced three AI tools matched to specific jobs, built a content workflow, and solved an unrelated logistics problem he had not even mentioned.


Three AI tools matched to specific jobs, a content workflow, and a logistics fix he had not asked for.

How it actually goes.

Before we meet

You tell me where your time actually goes. The writing, the admin, the stuff you put off.

That list becomes the plan. No generic curriculum, your grunt work.

In the room

Live on Zoom, together, on your business. We teach your AI your voice, build the prompts you will actually reuse, and set up the workflows that take real jobs off your plate.

You drive, I direct.

After

For seven days after the session you get me on Telegram, while it is all fresh. This is the week it stops being a tool you learned and starts being how your business runs.

  • The caption you used to draft at 9pm is done before the school run
  • The enquiry reply goes out sounding like you, because it is you
  • Something breaks or confuses you: message me, I sort it while it is fresh
Book the session, £495

Everything the £495 covers.

  • One 1:1 session, live on your business, not a generic demo
  • Your AI trained on your voice so it stops sounding like a LinkedIn robot
  • My free Claude workbook, set up together one-to-one so it fits your business
  • The workflows set up with you, not left as homework
  • A week of Telegram support after the session
  • A recording of the whole thing, so nothing lives in your head

If it is on this list, it is in the price.

£495

The whole thing

ONE PRICE. NO TIERS. NO UPSELL LURKING.

One payment covers the lot: the session, the setup, the workbook, the Telegram week. If you want to ask something before you book, email me and I will answer honestly, including "this is not for you" if it is not.

Book the session, £495
The rota Six real jobs

Six jobs my AI actually does

Six jobs my AI actually does. Not a demo list, the actual rota behind my two businesses.

Writes in my voice

newsletters and captions

Built this page

the one you are reading

Drafts the replies

the ones I put off

Runs the admin

across two businesses

Batches my content

one filming day, a month of posts

Holds the chaos

so my ADHD brain does not have to

Meet Gemma.

AI and Operations Strategist. Two businesses, two kids, late ADHD diagnosis.

I was the woman running everything from her own head, at a cost nobody saw. The thing that changed it was finding the first place my brain did not have to perform: AI, not as a magic answer machine, but as a thinking partner that holds the chaos so my ADHD brain does not have to.

That is what I teach. Not the tech for its own sake. The version of it that gives you your evenings back.

The receipts

  • Runs two businesses and a magazine while raising two kids
  • Built the content engine that Claude runs for Calm Back day to day
  • Runs paid small-group AI training for founders
  • Took the Claude is my Bitch fans to Business by the Beach and meant it

I will also tell you when AI is not the answer. That is the point of me.

Black and white portrait of Gemma Hurlstone writing in a notebook at a table, laughing, coffee beside her.

I was her, and I built my way out.

Asked and answered.

Does it have to be Claude?

No. Claude is the one I use, but if you already pay for ChatGPT or your whole company lives in Copilot, we build it there instead. The tool matters less than what changes: you stop being the only one in your business who can sound like you.

How many sessions do I get?

One, on Zoom, planned properly beforehand so we spend it on your actual grunt work. You do not leave with a list of things to try later. You leave with your AI already doing real jobs, and your evening suddenly looking like your own.

I am not techy. Will this be humiliating?

No. You drive, I direct, and nothing is left as homework. By the end the tech stops feeling like tech. It feels like handing the boring pile to someone who never gets bored.

What happens to my business information?

We work inside your accounts, on your machine, with your AI subscription. Nothing of yours sets up shop on my side, and the recording is shared privately with you and nobody else. You stay in charge of all of it.

What if I need help after we finish?

You get a week of me on Telegram. Something broke, I sort it. Something worked, we make it do more. And the first time it writes a whole thing in your voice while you make dinner, tell me. That message is the point of all this.

Gemma Hurlstone laying out tarot cards at a table, mid-reading.

Make AI your bitch.

Picture a fortnight from now. The newsletter went out in your voice. The proposal drafted itself while you made dinner. None of it lived in your head first.

Book the session, £495

Ask me anything first