Case 05 / A business founder / Strategy session
The website wasn’t the whole problem.
She thought she needed a website fix and AI training. First, she needed to see the business she was too close to.
By Gemma Hurlstone · Real sessions and builds
01 / The observation
What came into view.
She could finally see what she already had.
About twenty minutes into the session, she recognised that the block wasn’t the technology. She had been too close to her business to see what was already there.
A question to think with
Before changing the website, is the business itself clear to the person writing it?
An editorial prompt drawn from this case, rather than a transcript of the session.
02 / The decision
So the work changed.
The conversation changed from fixing tools to seeing and communicating the business more clearly.
03 / The result
What happened next.
The founder rebuilt her landing page that night.
She went home and rebuilt the landing page herself that evening. Her follow-up message arrived at 11pm.
Another brief. A different thing to notice.
Build an offer for children ↗What this brings to your business
Sometimes the next move gets much easier once you can see what you’re actually working with.
We can start with the diagnosis or take the work through implementation. The scope follows what your business actually needs.
Let's look at your business