The session reframed his whole marketing angle, matched three AI tools to actual jobs, built a content workflow, and solved a logistics problem he hadn't even mentioned.
A wellness business owner
Free workshop replay Recorded Tuesday 11 August Watch any time
You'll leave knowing whether you need AI, a better system, or a better business decision.
AI in Business: get the free replay sent to your inbox, plus the three-questions check you can run on your own task right now, below.
Get the replay (opens in a new tab)What this is
Not a ChatGPT tutorial.
No tool demos, no prompt packs, no list of 47 apps to feel behind about. We work out which decisions about AI are yours to keep, and how to stop AI shrinking what you're capable of.
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Try it yourself
Run your task through the check.
Type one thing off your to-do list. Answer three honest questions. Get told straight whether it's an AI job, a systems job, or a business decision. This is the exact check we ran live in the room, right here on the page.
1. Do I actually need AI for this, or could a simpler fix do it?
2. Am I using the right tool for this specific job?
3. Am I still doing the thinking, or has AI quietly taken that over too?
the shape of the hour
Part one · Where AI actually fits
The three questions to ask before you hand any task to AI. We run them slowly, with real examples, so by the time we reach your list they're already yours.
Part two · One real task, worked live
Someone in the room offers up a task off their to-do list and we put it through the check together. You watch the decision get made, then make the same call on your own list.
Part three · Q&A
The last stretch belongs to the room's questions, the awkward, specific, is-this-just-me ones. Especially those. Get the replay for all of it, or run your own task through the check above right now.
Get the replay (opens in a new tab)Why me
A client booked me because she thought she needed ChatGPT.
Twenty minutes in we'd stopped talking about AI completely, because AI wasn't her problem. She was carrying her whole business in her head. By the end of that session she'd found around fifteen grand of revenue opportunity already sitting inside her own business. AI is how I deliver that fast. The work is human.
I'm an AI and operations strategist, and the only credential that matters for this hour is that I will tell you when AI isn't the answer. That's the actual job.
Not a one-off
This keeps happening.
Twenty minutes in she realised she was just too close to her own business to see what she'd already built. She went home, rebuilt her entire landing page that evening, and messaged me at 11pm buzzing.
A service business owner
A barrister with ADHD, drowning in case summaries. The answer was one targeted tool: dictation software that runs locally, GDPR-safe, not general AI. He tried it the same day. "It absolutely blew me away, it allowed me to dictate German emails without missing a beat, and essentially renders my Dragon obsolete." A paid consultation followed.
A legal professional, via LinkedIn
From July's room
What July's attendees said
"I thought I was already quite proficient with AI, as I use it daily in my business. I went along to Gemma's training session to explore any opportunities I might be missing. I learned about that and then some! I think whatever your current skill and usage, Gemma can help you uplevel!"
Attendee, AI in Business workshop, July 2026
Questions you might be sitting on
Do I need to be good with AI already?
No. There's nothing to install and nothing to prepare beyond one task off your to-do list. If you've never opened ChatGPT in your life, the three questions will still work for you.
Is it actually free, or is there a pitch?
It's free. There's no slide at the 40 minute mark where a price appears. If you want more of me afterwards, you'll know where I live on the internet.
What should I bring?
One real task you keep wondering whether AI could take off your plate. Bring it written down and run it through the check on this page, or get the replay first and come back to it after.
How long is the replay?
About an hour. If you only watch one bit, it's the three questions and the live worked example, around the 35 minute mark.
The details
Recorded Tuesday 11 August, free to watch any time.
One hour. Free. Pop your details in and the replay lands straight in your inbox, along with both free doors. Or scroll back up and run your own task through the three-questions check right now.
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