Free live workshop · Tuesday 11 August, 11am UK

You'll leave knowing whether you need AI, a better system, or a better business decision.

AI in Business: one hour, live online, free, with me. Recorded, so the replay comes to you if the morning gets eaten.

Gemma Hurlstone at her desk with her laptop open, smiling.
What this is

Not a ChatGPT tutorial.

No tool demos, no prompt packs, no list of 47 apps to feel behind about. We work out which decisions about AI are yours to keep, and how to stop AI shrinking what you're capable of.

Bring one real task off your to-do list. We'll run someone's through my three-questions check, live.

What you'll walk away with

No homework list. No 47 things.

  • Permission to stop trying to learn every AI tool.
  • The three questions to ask before any AI task.
  • The judgement filter: what to automate, what to keep human, what to ignore.
  • One real task from the room, worked through live.
Why me

A client booked me because she thought she needed ChatGPT.

Twenty minutes in we'd stopped talking about AI completely, because AI wasn't her problem. She was carrying her whole business in her head. By the end of that session she'd found around fifteen grand of revenue opportunity already sitting inside her own business. AI is how I deliver that fast. The work is human.

I'm an AI and operations strategist, and the only credential that matters for this hour is that I will tell you when AI isn't the answer. That's the actual job.

From July's room

"I thought I was already quite proficient with AI, as I use it daily in my business. I went along to Gemma's training session to explore any opportunities I might be missing. I learned about that and then some! I think whatever your current skill and usage, Gemma can help you uplevel!"

Attendee, AI in Business workshop, July 2026
The details

Tuesday 11 August, 11am UK time.

One hour, held to 90 minutes so questions never get cut. Online on Google Meet, one click, works in a browser, no downloads. Free. Recorded, and the replay lands in your inbox the same afternoon, so sign up even if you can't make it live.